8 Reasons Why Advertising Year-Round Maximizes Vacation Rental Booking Potential

Are you burnt out from a busy rental booking season? Maybe you feel like you need a break from dealing with questions.

Here are 8 essential reasons why you need to advertise year-round. Keep in mind, these tips for renting a vacation home apply to any listing site, including VRBO/Homeaway, AirBNB and New York Rental By Owner.

Annual subscriptions pay off with more booking potential.

Some owners feel they can let their annual subscription lag during the offseason. They think they will save money by waiting to re-activate a subscription at the beginning of the year. Don’t shortchange your rental potential.

Customer service fatigue is real. The speed of your response time to inquiries matters, and sometimes the questions just keep pouring in. That is a great problem to have. Inquiries mean your advertising is working.

Inquiries aren’t pesky, they are full-price sales opportunities.

Early interest allows you to lock in previous tenants quickly.

Advertising year round helps you gain advance bookings for your property. Have a great repeat tenant that waits longer and longer to commit? Generating interest in their usual dates allows you to approach them with a real deadline to lock in now.

Higher visibility translates into more opportunity.

If you aren’t advertising, you aren’t getting your rental in front of new customers. Vacationers often research their next rental long before booking. Miss the early planners, and you miss opportunities to book.

Your competition wants to take your listings and they are advertising year-round to do it. Enough said.

Your competitors are advertising year-round.

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