Some owners feel they can let their annual subscription lag during the offseason. They think they will save money by waiting to re-activate a subscription at the beginning of the year. Don’t shortchange your rental potential.
Customer service fatigue is real. The speed of your response time to inquiries matters, and sometimes the questions just keep pouring in. That is a great problem to have. Inquiries mean your advertising is working.
Advertising year round helps you gain advance bookings for your property. Have a great repeat tenant that waits longer and longer to commit? Generating interest in their usual dates allows you to approach them with a real deadline to lock in now.
If you aren’t advertising, you aren’t getting your rental in front of new customers. Vacationers often research their next rental long before booking. Miss the early planners, and you miss opportunities to book.
Your competition wants to take your listings and they are advertising year-round to do it. Enough said.